Bollywood star Amir Khan is the brand ambassador of Coca cola regarding IPL. The slogan is `coca cola open happiness'. A TVC is going to be released in the second week of this month.
As a part of its global campaign in the run-up to this year's Indian Premier League (IPL), beverages player Coca Cola said on Thursday
that it will launch a communication initiative in the country featuring the company's brand ambassador and Bollywood star Aamir Khan.
The 'Coca Cola Open Happiness' campaign would involve a 360-degree communication effort, which would use the mass media and a range of other activities like on-the-ground and store activation programme, Coca Cola India said in a statement.
The TV commercial, featuring Aamir Khan, would be released in the second week of this month coinciding with the IPL tournament in South Africa.
No comments:
Post a Comment